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[8 Mar 2009 | No Comment | 746 views]

According to the latest Roy Morgan research, Australians spend most time watching TV (43%), then listening to the radio (27%) and using the Internet (21%).
This is in sharp contrast to the latest Nielsen Online research which stated the Internet is the most consumer media in Australia.

General Marketing »

[3 Mar 2009 | One Comment | 2,685 views]
Internet usage in Australia beats tv, radio and print for the second year

Internet is again the most consumed media in Australia, according to the Nielsen annual Internet and Technology Report:

Intenet, Internet Radio, Internet Video and Video games consumption grew YOY
Tv, radio and print declined YOY
Multitasking has now become mainstream. 61% of users watch TV while they are online and 50% listen to the radio.

Download the Nielsen Press Release AUSSIES DITCH THE DESKTOP IN FAVOUR OF WIRELESS TECHNOLOGY