Expedia trialling Wotif display (again)

Kristi Barrow — Mon, 30 Nov 2009 01:13:19 +0000

It seems to be the week I reminisce about my old employer, Expedia. Check out Tim Hughes’ thoughts on: Expedia trialling Wotif display format in Australia. Expedia.com.au has previously trialled this around 2006/2007.

Tim picked up on my tweet from last week:

“Just noticed that Expedia.com.au has @wotif like display for New York Hotels. Not the “prettiest” but functional http://bit.ly/5Avcoy”

Expedia Australia gives up on Social Media?

Kristi Barrow — Wed, 25 Nov 2009 00:39:06 +0000

The Expedia.com.au blog has been surprisingly quiet recently. In fact the last post was over 7 months ago. Have they given up on the idea of the blog?

Expedia.com.au has been slow to embrace social media and their blog has been their only (correct me if I am wrong) foray into the social media world.

Judging by the number of comments it never really took off as a conversation starter, mainly a one way message.

Interstingly the blog is still linked to in the footer of the homepage, which, on a side note, has had a great makeover recently which seems to have triumphantly conquered in their A|B testing and is now permanent.

Kristi Barrow » expedia

Expedia trialling Wotif display (again)

Expedia Australia gives up on Social Media?