Kristi Barrow

An interesting piece of research came out yesterday from Audience Science proclaiming consumers prefer behavioural advertising to contextual advertising online. It makes a lot of sense, people are more likely to be interested in ads that appeal to them, rather than advertising which is confined to the context of what they are currently looking at.

Expedia Australia zoomed into the world of mobile outdoor advertising with its latest offline campaign, branded Smart Cars. The cars have been touring the Sydney metro area in high pedestrian traffic locations where the team has also been handing out Expedia.com.au branded Frisbees — perfect for the Aussie summer!
Watch the video of the launch event on Bondi Beach in Sydney, December 2007.