Recommendations
as Marketing Director, Australia & New Zealand at Expedia Inc
Michael Buckley, Media Director
Avenue A | Razorfish, Amnesia
“Expedia.com.au launched its full service travel site in August 2006. Kristi has literally grown the business from ground up and in a short time has made Expedia one of the most viewed travel websites in the travel category. Success has come from the ability to work directly with Kristi to optimise the business on revenue and profit from day 1. By working together to analyse the exact value of every dollar worth of advertising and the resulting ROI, we have been able to create an accountable and profitable digital media campaign. Targeted placements, creative messages and product combined with stringent KPIs have meant that only 6 months into the business Expedia became not only profitable, but mature enough for us to look for strategic partners. Kristi is a pleasure to work with and I have enjoyed the analytical nature of the business and we look forward to the next successful venture with Expedia. I congratulate Kristi on her achievements to date.”
April 14, 2008
Robyn Sefiani, Managing Director
Sefiani Communications Group
“Our public relations firm works closely with Kristi on brand and awareness building of Expedia in Australia. Kristi is passionate about her work, full of great marketing ideas, very smart and a pleasure to work with.”
March 17, 2008
Nicolas Chu, Director, Website & Product Development
Expedia Australia & New Zealand
“Kristi is a key member of the APAC team. She is innovative, resourceful, co-operative, open and sociable. She has taken a leading role in developing new ideas and driving innovation in Marketing. What’s more, her actions and tenacity have successfully built our brand in Australia. Last (but not least) it’s also a real pleasure to work with her.”
March 24, 2008
Chris Doerfel, Owner
Smartpilots Australia Pty Ltd
“Expedia Australia, managed by Kristi was a hard account to win. From the first point of contact, it took us nearly 12 months to sign up this valuable account. The long lead time allowed Kristi’s and my team to create an Outdoor/Promotional campaign which demonstrated all positive aspects of outdoor media. The great response from the public is due to this seamless collaboration. I wish all Marketing Departments would be as well managed and enthusiastic as the Expedia Australia one. I look forward to continuing this exciting and innovative work with Kristi.”
March 19, 2008
Recommendations from Kristi Barrow’s LinkedIn profile.
most travel sites have very nice webpages and their services are very nice too. ~”`
Leave your response!