Kristi Barrow

Last week, I was lucky enough to be asked to take part in a discussion panel for the current AGSM MBA full-time class on Online Marketing.

Joining me on the panel was Christina Thurn, Senior Producer at Disney interactive and Ross Mcdonald, Industry Marketing Manager at Google.

An interesting piece of research came out yesterday from Audience Science proclaiming consumers prefer behavioural advertising to contextual advertising online. It makes a lot of sense, people are more likely to be interested in ads that appeal to them, rather than advertising which is confined to the context of what they are currently looking at.

Last Friday I was invited to the inaugural Xpand Xpresso Breakfast. Xpand is a recruitment firm specialising in IT and digital media recruitment. Nick Holmes à Court, CEO at BuzzNumbers, spoke on Actionable Insights into Social Media.

Most of the audience asked questions around whether big corporates were actually listening or even cared about their presence in Social Media, how the Buzznumbers technology worked and ways companies could get a head start on seeding influencers.

In what appears to be a reactive move against Google, Yahoo Search Marketing in Australia has come up with their own stimulus packagem the Yahoo Big Bang.
Yahoo (and Ninemsn’s market share) is barely 10% these days in Australia, however 10% is still a sizeable audience that you shouldn’t miss out on!
Yahoo is offering:

A FREE Yahoo! Search Marketing campaign for 3 months*
Campaign set up and optimisation handled by Yahoo! certified local specialists. This means that all the hard work is done …

So you have just received your stimulus payment and now you have no idea what to spend it on!  Wonder no more.
For $900AUD you can get:
280 Packs of Arnotts Tim Tam Biscuits.
For $900 you can get 280 packs @ $3.15 a piece of Arnotts Timtams 200g delivered straight to your door.
Buy them online here at Coles Online
(NB Since the order is over $350 you have to call them to confirm, so you will need to partake in a certain …

2009 is the year of the Stimulus package, and Google has jumped on the Bandwagon offering a $75 Adwords credit to new accounts.  The Google offer aims to help Australia’s 1.88m small and medium-sized enterprises speed up in the economic slowdown.
Although $75 doesn’t go very far, it’s not a bad deal for businesses new to Adwords to try the tool risk free.
The offer is only available to new accounts and you must register by the end of June 2009.
Read all …

Airlines flying between Australia and the USA
I need to travel up to Seattle for a friends wedding in October, so I thought I would compare some of the different airlines now that we finally have some competition across the pacific.  In addition to Qantas and United, we now have V Australia who started flying this year and Delta who begins services in July.  On the weekend, I  checked to see the prices on my  www.expedia.com.au (Yes, I did use to …

If you have been putting off getting into Google Adwords because it’s too hard/expensive/risky/unknown – here is your chance to try it for free!  The Google Business Stimulus Offer is available until June 30, 2009 and gives new customers $75 credit to their Adwords account.
So no more excuses.
Sign up for the Google Business Stimulus Offer
If you are still a little bit confused as to how Adwords works, check out my
How does Google Adwords Work? post

Urbanspoon is a site that helps you find out everything about your local restaurants and includes menus, recommendations and reviews. The popularity of the Urbanspoon iPhone application has increased significantly in Australia since it started appearing on Apple’s iPhone commercials.
 
So how do you make sure that your business is listed on Urbanspoon?
Good news, it’s easy and free!
First check to see if your business is listed by searching at Urbanspoon. If it is already there, update as much information …

A recent post on Ad Age caught my attention: The Death of Consumer Segmentation? Michael Fassnacht challenges the assumption that consumer segmentation is “best-in-class” marketing practice.  The title of the article is a bit misleading as it does not dismiss segmentation as a practice, rather it suggests that we need to extend the  traditional “set and forget” segmentation approach and allow customers to self-select their segment.