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Expedia Smartcar Outdoor campaign

27 January 2008 381 views 2 Comments

Expedia Australia zoomed into the world of mobile outdoor advertising with its latest offline campaign, branded Smart Cars. The cars have been touring the Sydney metro area in high pedestrian traffic locations where the team has also been handing out Expedia.com.au branded Frisbees — perfect for the Aussie summer!

Watch the video of the launch event on Bondi Beach in Sydney, December 2007.

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2 Comments »

  • Zara Robertson said:

    Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing.;.:

  • Owen Murphy said:

    mobile advertising would be the trend in the next few years because of the growth of mobile users.~*.

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