Internet usage in Australia beats tv, radio and print for the second year
3 March 2009
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Internet is again the most consumed media in Australia, according to the Nielsen annual Internet and Technology Report:
- Intenet, Internet Radio, Internet Video and Video games consumption grew YOY
- Tv, radio and print declined YOY
- Multitasking has now become mainstream. 61% of users watch TV while they are online and 50% listen to the radio.
Download the Nielsen Press Release AUSSIES DITCH THE DESKTOP IN FAVOUR OF WIRELESS TECHNOLOGY
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[...] is in sharp contrast to the latest Nielsen Online research which stated the Internet is the most consumer media in Australia. Of course, Roy Morgan Research [...]
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