Friendster’s HQ in Australia???
I read an interesting article in the Sydney Morning Herald today that Friendster has relocated their HQ to Sydney, Australia. It’s unclear from the article as to whether Richard Kimber has always run Friendster out of Sydney since he left Google last year, or if it is a recent move.
Sydney is an interesting location, since Friendster has less than 1.3% of Social networking sites share of visits according to Hitwise* (they don’t make the top 5). Although the article states that there are 1 million registered users in Australia, I highly doubt the majority of these are active users.
Top 5 Social Networks by Share of Visits, Australia*
1 Facebook 51.57%
2 MySpace 33.38%
3 Bebo 5.36%
4 Orkut 1.74%
5 Tagged 1.30%
Read the article here Friendster relocates to Australia
* Source: Hitwise, September 2008: Hitwise Customer Categories of leading 40 Social Networking websites.
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Sydney is pretty well located for any business that has the Asia-Pacific as its main focus though. Especially an online business where you do not need to worry about distance. For one thing you get good tech and business skills as well as language skills for all APAC markets in one handy place. I would imagine that it is easier to attract staff to Sydney than e.g. to Manila or KL.
I agree that the article was a bit unclear about the “move”. The headline said one thing, the article talked about something else.
Hi Lena, you raise a very good point. You can find just about anyone in Sydney. I agree that overall it would be easier to attract the best talent to Sydney, rather than some of the more traditional Asian hubs.
Update – It seems that the move is quite recent. This weeks B&T magazine states that “Friendster has opened a base in Sydney”.
“The move is part of an Asia-Pacific expansion drive which includes the opening of of an office in Singapore and increase in head count across the Asia-Pacific region.”
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