Comments on: Fast moving consumers, fast moving brands – Landor discusses the future of brands http://www.kristi-barrow.com/fast-moving-consumers-fast-moving-brands-landor-discusses-the-future-of-brands/ Online Marketing Professional Sat, 04 Feb 2012 16:19:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: kristi http://www.kristi-barrow.com/fast-moving-consumers-fast-moving-brands-landor-discusses-the-future-of-brands/comment-page-1/#comment-53 kristi Mon, 08 Dec 2008 21:20:08 +0000 http://www.krustyfries.com/?p=10#comment-53 Recently read an interesting post by <a href="http://www.drewsmarketingminute.com/about_drew.html" rel="nofollow">Drew McLellan</a> on <a href="http://www.drewsmarketingminute.com/2008/11/once-againyour.html" rel="nofollow">Once again...your brand is not your logo</a>. <br>When talking about business leaders, Drew says "They sometimes forget that brands are about more intrinsic needs and emotions and connecting with the consumer than about the specific details of the product or service." <br>I totally agree, branding is so much more than just a logo Recently read an interesting post by Drew McLellan on Once again…your brand is not your logo.

When talking about business leaders, Drew says “They sometimes forget that brands are about more intrinsic needs and emotions and connecting with the consumer than about the specific details of the product or service.”

I totally agree, branding is so much more than just a logo

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