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[25 Jan 2010 | 2 Comments | 457 views]
Hell in Haiti

The below email was passed on to me. It’s from an Australia women, Alison Thompson (she will be in tomorrows’ Australia Day Honours List) who is currently helping out after the devastation of the earthquake.

Hi mum and dad – I won’t be around when they announce my award on January 26th. I am with Sean Penn, diana jenkins, Oscar and 15 doctors embedded in the 82 airbourne ( USA) Dante would describe it as hell here.

General Marketing »

[23 Apr 2009 | 2 Comments | 10 views]

If you have been putting off getting into Google Adwords because it’s too hard/expensive/risky/unknown – here is your chance to try it for free!  The Google Business Stimulus Offer is available until June 30, 2009 and gives new customers $75 credit to their Adwords account.
So no more excuses.
Sign up for the Google Business Stimulus Offer
If you are still a little bit confused as to how Adwords works, check out my
How does Google Adwords Work? post

General Marketing »

[8 Mar 2009 | No Comment | 746 views]

According to the latest Roy Morgan research, Australians spend most time watching TV (43%), then listening to the radio (27%) and using the Internet (21%).
This is in sharp contrast to the latest Nielsen Online research which stated the Internet is the most consumer media in Australia.

General Marketing »

[3 Mar 2009 | One Comment | 2,685 views]
Internet usage in Australia beats tv, radio and print for the second year

Internet is again the most consumed media in Australia, according to the Nielsen annual Internet and Technology Report:

Intenet, Internet Radio, Internet Video and Video games consumption grew YOY
Tv, radio and print declined YOY
Multitasking has now become mainstream. 61% of users watch TV while they are online and 50% listen to the radio.

Download the Nielsen Press Release AUSSIES DITCH THE DESKTOP IN FAVOUR OF WIRELESS TECHNOLOGY

General Marketing »

[19 Dec 2008 | 2 Comments | 9,815 views]

It seems everyone is talking about Facebook at the moment in Australia.  There was a lot of interest in my article Facebook – leads in Australia, New Zealand, Hong Kong and Singapore according to Hitwise, far more than anything else I have ever written!
Thanks to a tip from Chris Kettle, who runs  Australia’s leading online dining and entertianment guide, I did some investigating on Facebook users.

General Marketing »

[28 Nov 2008 | One Comment | 3,637 views]
Fast moving consumers, fast moving brands – Landor discusses the future of brands

Recently I attended an Amcham (American Chamber of Commerce) Lecture over lunch, featuring Nick Foley, Managing Director and Mike Staniford, Executive Creative Director of Landor from the Sydney office of Landor Associates.

General Marketing »

[27 Jan 2008 | No Comment | 198 views]
Expedia Smartcar Outdoor campaign

Expedia Australia zoomed into the world of mobile outdoor advertising with its latest offline campaign, branded Smart Cars. The cars have been touring the Sydney metro area in high pedestrian traffic locations where the team has also been handing out Expedia.com.au branded Frisbees — perfect for the Aussie summer!
Watch the video of the launch event on Bondi Beach in Sydney, December 2007.