Kristi Barrow

Interesting article in the SMH yesterday, claiming that Bebo is shutting down it’s operations in Sydney due to lack of traction in the Australian market.  Facebook dominates the social media pace in Australia.

“According to Nielsen NetView for October, Facebook’s “unique audience” was 8.1 million, followed by YouTube on 5.8 million and Wikipedia (5.2 million). MySpace was steady on 2.3 million users while Bebo lagged well behind on 358,000.”

According to the General Manager,  Francisco Cordero, Bebo focuses on the 13-24 market but Bebo struggled to get a foot hold here in Australia, and failed to really challenge either Facebook or Myspace.

Read the SMH article, Woe is Bebo: site to shut down in Australia by Paul McIntyre

Interesting Related Posts:

• Bebo may retreat form Australia

• Mayday, mayday – Bebo NZ is going down